Building it up
I established accounts on various platforms to reach as many people as possible. I created a Twitter account where I launched a giveaway, and an Instagram account where I also launched a separate giveaway. I invested in marketing efforts and had larger pages repost/retweet my posts to gain traction in both the motorsport and NFT communities. Additionally, I created a Discord server where people interested in the project, NFTs, and F1 could chat and find out more information. I also provided tutorials on how to purchase these NFTs, as I anticipated many first-time buyers who might find the process of buying on Polygon daunting. I created a whitelist to generate excitement, allowing people to select up to three helmets two days before release and receive a 10% discount. Additionally, I set up two websites: one with links and a brief description of the project, and another, more in-depth website. The in-depth website included the backstory and utilities of the NFTs, such as the possibility of owning a 3D helmet that could be worn in the Metaverse, access to a special channel in the Discord server, and a trading-like game aspect where owning a pair of F1 drivers NFTs would allow the owner to claim a car NFT.I then created a website to showcase the roadmap and more information on the subject. I wanted to include the backstory and the utilities of the NFTs to help draw people into buying. The utilities would be a chance of a 3D helmet which could be worn in the meta verse, access to a special channel in the discord and a game-like trading aspect to the NFTs, where if you own a F1 drivers pair, you can claim a car NFT.