Interviews and focus groups
Our approach involved conducting discovery interviews to gather additional insights into the initial designs and augment our research efforts for the redesign process. Our objective was to acquire a deeper understanding of consumer behaviour, addressing areas that were not adequately covered in the initial research. By compiling and analysing the gathered information, we gained valuable perspectives on the initial designs and competitor packaging. To further evaluate the efficacy of various packaging design approaches in the competitive market, we also conducted a round of Guerrilla testing. This method proved invaluable in identifying the strengths and weaknesses of different approaches, aiding us in refining our strategies.