To develop my idea, I employed the opportunity-solution tree to identify areas for improvement and potential solutions. In addition, I conducted user interviews and designed a survey to gain deeper insights into user needs. I also analysed competitors and their standout features to understand the market landscape. Using this research, I was able to devise a solution that fulfilled the project brief and was supported by thorough research. My idea, Sky React, is a tool that enables viewers to react with emotions and connect with others watching on-demand TV at any time. Following this, I created preliminary wireframes and iterated on my idea to progress it further.