I decided to challenge myself in first year by entering the D&AD New Blood Awards. I went into this not expecting anything as I was just using this as experience for real life briefs. I also went into this alone having never done anything like this before!I chose to do the Spotify brief, this required me to come up with an idea, develop it and then sell the idea.
I chose to make a feature similar to Instagram Live, but with music playlists and called it ‘My Spot’. I created UI for the app, and then a prototype in XD. I then had to create a video presenting the idea. I wanted the video to focus on how people feel separate due to the pandemic, and highlight how this new feature could bring everyone together. I then came up with a quick ‘teaser’ campaign. I wanted to make people think when they saw it, so I used a colourful ‘spot’ and added some funny type in the centre.
Duration: 3 months
Team: Sophie Ross
Date: Jan-March 2021
This was my first time doing a proper UX brief so I wasn't fully sure how to go about it but I did some research into Spotify users and other social media features which is how I came to the conclusion that live features are very popular in all social medias. I wanted to create something that brought the community together and people could share their favourite music with others and also listen to others and discover new songs. This project was done during the 2nd COVID lockdown and I thought this kind of feature would be more useful than ever during this time. I decided I also wanted to incorporate 3D into the promotional video as I wanted to give it depth. I wen't with the idea of lots of mini houses with windows all seperate and apart and then they all come together into one big building. Each window would represent a listener and the colour the type of music they listen to. This was my first attempt working with 3D using blender but was an amazing learning experience.
After creating multiple wireframes, I began high-fidelity development, creating prototypes for both listeners and media players. I paid close attention to detail, adding small delightful moments into my mockups, such as the ability to customize your spot with colors and emojis. After creating these final prototypes, I worked on a promotional video. This was my first time creating a promotional video, so I was learning as I went. I combined a 3D house at the beginning with a 2D walkthrough of the app's important features, highlighting the interface. I also created accompanying promotional images to explain what "My Spot" is.
"My Spot will allow all users to share their love of music with other people around the world. MeJ’s will curate their own live playlist which anyone can join. Listeners can search for familiar genres, exciting new styles, or even just a top rated MeJ. They will be able to interact with each other and the MeJ, communicating through live emotes, and can suggest/vote on additions to the playlist, which the MeJ can choose to acceptor reject. Each MySpot has a code to share that playlist in person or across all platforms, potentially expanding the audience even further.
Spotify is a huge platform, however at times it can feel a little lonely. My Spot will bring everyone together and allow users to share their love of music with other people around the world. MeJs will curate their own live playlist which anyone can join. Listeners can search for familiar genres, exciting new styles, or even just a top rated MeJ. They will be able to interact with each-other and theMeJ, communicating through live emotes, and can suggest/vote on additions tot he playlist, which the MeJ can choose to accept or reject. Each My Spot has a code to share that playlist in person or across all platforms, allowing Spotify users to grow their audience on the platform out of their love for music.
Currently everyone feels isolated and lonely, one thing that many people find happiness and comfort in is music - but whilst listening to music you might feel more alone. My Spot will give people a platform to share their love of music with each other and feel a part of something without having to conform to social media stereotypes. The positive aspects of connecting won’t be destroyed by negative comments. It also allows people who have a love and talent for curating playlists to shine and create their own audience -similar to social media influencers, could make a living off My Spot."