During Christmas I decided to challenge myself by entering the D&AD New Blood Awards. I went into this not expecting anything as I was just using this as experience for real life briefs. I also went into this alone as a first year having never done anything like this before so no matter the outcome, I was proud of myself for just entering this competition which was commonly entered by groups of 3rd years and graduates!

I chose to do the Spotify brief, this required me to come up with an idea, develop it and then sell the idea. I chose to make a feature similar to Instagram Live, but with music playlists and called it ‘My Spot’. I created UI for the app, and then a prototype in XD. I then had to create a video presenting the idea. I wanted the video to focus on how people feel separate due to the pandemic, and highlight how this new feature could bring everyone together. I then came up with a quick ‘teaser’ campaign. I wanted to make people think when they saw it, so I used a colourful ‘spot’ and added some funny type in the centre. 

Clearly, with the amount of excuses I began this section with, I didn’t win anything! However one of the winning entries  was a very similar idea so I know I was on the right lines! I’m really happy with how the whole project turned out and given as I did it whilst juggling University work and creating Formula One content, I couldn’t have done anything more!